South End Eye Brand

The strength of our brand is threefold: fashion, fit & function.


Fashion’s lSEE_Web-SEEglasses2ove affair with vintage inspired frames…“everything old is new again.”

The current trend in eyewear is the “retro” look. Classic looks for both men and women that originated in the 50’s, 60’s and 70’s are being shown at the trade shows that we attended recently in Europe and the US.  However, these eyeglass and sunglass styles are being manufactured with the newer and much lighter materials and in color choices not available those many decades ago.

How you look and the way you see is a clear reflection on us.